A new year brings fresh beginnings. In January 2023, Rocgene held a 4-day intensive training for its Marketing Center. The training aimed to comprehensively improve team capabilities and cohesion, preparing for a strong performance in 2023.

Mr. Wang Zi, Director of the Marketing Center, delivered the opening speech:

It’s a great pleasure to have the sales teams from 6 national regions and field technical teams gathered at the Beijing headquarters. Welcome everyone. I hope this training helps you grow rapidly and return fully equipped!

Technical Training Session

“Knowledge from books is shallow; true understanding comes from practice.”

For Rocgene’s nationwide technical service team, the Marketing Center organized comprehensive technical training covering hardware assembly, Q3 service, instrument calibration, data analysis, software application, LIMS standard integration, reagents, consumables and more. Hands-on operation and assessment were included to ensure full understanding and practical mastery.

Unlike theoretical training, this session focused on real-world product maintenance and laboratory operations. It addressed potential on-the-job issues, improved professional skills, and aimed to fundamentally meet customer needs and enhance service quality.

Product Training Session

“Without learning, one cannot broaden talent; without ambition, one cannot complete learning.”

For Rocgene’s national sales team, full-scale product training was provided covering all current instruments, reagents, consumables and services, including new product lines launching in 2023. Detailed sessions on market analysis, product introduction and applications equipped the sales team with confidence for the year ahead.

The training thoroughly reviewed challenges faced by sales and technical staff, with a focus on improving communication and collaboration to efficiently respond to customer needs.

Rocgene Service V2023.1.0 is online!

Stay tuned!

Mr. Guo Qiuzhen, General Manager, gave a New Year message to the Marketing Center:

In 2022, we entered the market like a commando team and opened a breakthrough. In 2023, we will fight like positional warfare—consolidate our position and expand market share. Mr. Guo encouraged frontline sales to adopt market-oriented thinking, study technical trends and industry changes to achieve greater success.

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Let the roc rise with the wind in one day,

Soar ninety thousand li high into the sky.

The full staff training of the Marketing Center was a complete success! In 2023, the entire Rocgene marketing team will unite as one. Strategically, we will hold our ground and charge bravely; tactically, we will leverage positional warfare to achieve new victories!

About Rocgene

Founded in 2016, Rocgene (Beijing) Technology Co., Ltd. is a high-tech biotechnology company established by scientists and industry professionals, driven by core technologies. Rocgene transforms cutting-edge life science research into clinically applicable products, developing proprietary research and molecular diagnostic tools.

Rocgene is certified as a National High-Tech Enterprise and Zhongguancun High-Tech Enterprise. It holds 26 patents (12 invention, 9 utility model, 5 design) and 32 software copyrights. It operates a clean workshop of over 10,000 ㎡ in Xuzhou High-Tech Zone. With courage to transcend and ambition to excel, Rocgene aims to be a forward-looking industry leader.

Rocgene Product Series